About Interest Based Ads

Information We Collect

We collect information about you in a variety of ways depending on how you interact with us and our websites, mobile applications, products, and services, including:

  • Directly from you when you provide it to us, such as when you register for an account, sign up to receive communications from us, make a purchase, or contact us by phone, email, or otherwise. This includes offline interactions such as submitting rebate claims by mail, registering your warranty information by mail, or otherwise interacting with us without using Online Services.
  • Automatically through the use of cookies, server logs, and other similar technologies when you interact with our websites, mobile applications, advertisements, and emails.
  • From other sources, including, for example, our affiliates, business partners, service providers, online social media networks, and other third parties, or from publicly available sources. For example, if you submit a job application, or are hired to become an employee, we may conduct a background check.

The following provides examples of the type of information that we collect in a variety of contexts and how we use that information.

A table providing examples of the type of information that we collect in a variety of contexts and how we use that information.
Context Types of Personal Information Primary Purpose for Collection and Use of Personal Information

Account Registration

We collect your name and contact information when you create an account. We also collect information relating to the actions that you perform while logged into your account.

We have a legitimate interest in providing account related functionalities to our users. Accounts can be used for easy checkout and to save your preferences and transaction history.

Application for Employment

If you apply for a job posting, we collect information necessary to process your application or to retain you as an employee. This may include, among other things, your Social Security Number. Providing this information is required for employment.

We have a legitimate interest in evaluating candidates for open positions. In some contexts, we are also required by law to collect information about employees or applicants.

Distributors Information

We collect the names and contact information of our distributors’ employees.

We have a legitimate interest in communicating with our distributors concerning normal business administration such as orders and billing.

Vendor Information

We collect the names and contact information of our vendors’ employees.

We have a legitimate interest in communicating with our vendors concerning normal business administration such as orders and billing.

Conversations with our Chatbot

In the jurisdictions where we operate a chatbot, we collect the content of the conversations you have with our AI-powered chatbot along with personal information that is collected automatically or that you submit while in conversation with the chatbot. This information may be used for training the AI model.

We have a legitimate interest in improving the functionality of our chatbot to best serve our customers.

Cookies and First-Party Tracking

We use cookies and clear GIFs. “Cookies” are small pieces of information that a website sends to a computer’s hard drive while a website is viewed. See Cookie Details in our Privacy Preference Center for more information.

We have a legitimate interest in making our website operate well. We also use it to understand how you interact with our websites, gather analytics, improve our websites, and learn your preferences. We may also use this data to help detect and prevent fraud. Where required by law, we base the use of technologies upon consent.

Cookies and Third-Party Tracking

We may place tracking technology on our website that collects analytics, records how you interact with our website, or allows us to participate in behavior-based advertising. This means that a third party uses technology (e.g., a cookie) to collect information about your use of our website so that they can report analytics to us or provide advertising about products and services tailored to your interests. That third party might also collect information over time and across different websites in order to serve advertisements on our website or other websites. See Cookie Details in our Privacy Preference Center for more information.

We base the use of third-party tracking technologies upon consent. Visitors to our consumer websites can go to the “Privacy Preference Center” link at the bottom of the page to see or adjust their settings.

Demographic Information

We collect personal information, such as your age.

We have a legitimate interest in understanding our users and providing tailored services.

Distance Information

Some of our Apps may collect your location from the GPS, Wi-Fi, and/or cellular technology in your device to determine your location and your distance. This information may be used to locate a store nearby that sells our products, or to operate lawn-planning features in our mobile apps.

We have a legitimate interest in understanding our users general locations to provide tailored services or information about where to purchase products. We only use precise location with your consent.

Email Interconnectivity

If you receive email from us, we use certain tools to capture data related to when you open our message, click on any links or banners it contains and make purchases.

We have a legitimate interest in understanding how you interact with our communications to you.

Feedback/Support

If you provide us feedback or contact us for support we will collect your name and email address, as well as any other content that you send to us, in order to reply.

We have a legitimate interest in receiving, and acting upon, your feedback or issues.

Mobile Devices

We collect information from your mobile device such as unique identifying information broadcast from your device when visiting our website or when visiting one of our stores.

We have a legitimate interest in identifying unique visitors, and in understanding how users interact with us on their mobile devices.

Order Placement

We collect your name, billing address, shipping address, email address, phone number. Our payment processor also collects credit card information and security code through our order page when you place an order.

We use your information to perform our contract to provide you with products or services. In some instances, we may use this information to further our legitimate interest in administering a rewards program.

Partner Promotion

We collect information that you provide as part of a co-branded promotion with another company.

We have a legitimate interest in fulfilling our promotions.

Public Health and Safety

In certain situations where a serious public health threat has been identified, we may collect information from employees, guests, and other individuals accessing our facilities. This may include medical and health information, such as body temperature, symptoms, and underlying health conditions.

We have a legitimate interest in protecting the health and safety of our employees and guests. In some jurisdictions we may be required by law, regulation, or governmental order to collect and retain information related to issues of public health and safety. We have a legitimate interest in complying with the laws in the jurisdictions in which we operate.

Rewards Program

If you sign up for a rewards program we offer, we collect contact information and your purchase history along with information we collect automatically through the website.

We have a legitimate interest in administering our loyalty-based rewards system.

Surveys

When you participate in a survey, we collect information that you provide through the survey. If the survey is provided by a third party service provider, the third party’s privacy policy applies to the collection, use, and disclosure of your information.

We have a legitimate interest in understanding your opinions, and collecting information relevant to our organization.

Sweepstakes or contests

When you participate in a sweepstakes or contest we collect information about you which includes contact information to notify you if you are selected.

We have a legitimate interest in operating the sweepstakes. In some contexts we are also required by law to collect information about those that enter into our sweepstakes, and we have a legitimate interest in complying with those laws.

Website interactions

We use technology to monitor how you interact with our website. This may include which links you click on, or information that you type into our online forms. This may also include information about your device or browser.

We have a legitimate interest in understanding how you interact with our website to better improve it, and to understand your preferences and interests in order to select offerings that you might find most useful. We also have a legitimate interest in detecting and preventing fraud.

Web logs

We collect information, including your browser type, operating system, Internet Protocol (IP) address (a number that is automatically assigned to a computer when the internet is used), domain name, click-activity, referring website, and/or a date/time stamp for visitors.

We have a legitimate interest in monitoring our networks and the visitors to our websites. Among other things, it helps us understand which of our services is the most popular.

If you are located in Canada, our lawful basis for processing your data is generally consent. If you would like specific information about your lawful basis of processing in this jurisdiction, please contact us as indicated in the “Contact Us” section.

Your Choices

Some jurisdictions give you a right to make the following choices regarding your personal information:

  • Access To Your Personal Information. You may request access to your personal information or confirmation that we have information about you. In certain limited circumstances, you may also request to receive access to your data in a portable, machine-readable format.
  • Changes To Your Personal Information. We rely on you to update and correct your personal information. Some of our websites allow you to modify your account profile. If our website does not permit you to update or correct certain information, you can contact us at the address described below in order to request that your information modified. You may ask us to correct information that is inaccurate or incomplete. Note that we may keep historical information in our backup files as permitted by law.
  • Deletion Of Your Personal Information. You may request that we delete your personal information. If required by law, we will grant a request to delete information, but you should note that in many situations we must keep your personal information to comply with our legal obligations, resolve disputes, enforce our agreements, or for another business purpose.
  • Opt-out of Targeted Advertising. If you chose to opt-in to third party tracking when you first entered our site, you may change your preferences for browser-based targeted advertising (e.g., cookies) by changing your settings in the Privacy Preference Center or by clicking the Do Not Sell or Share link on our homepage. We do not recognize the “Do Not Track Signal.” If there is a Global Privacy Control (“GPC) signal broadcast from your website and there is a conflict between the GPC signal and a manual choice that you have made on our website regarding targeted advertising, we will honor your manual choice.

Additional Information

Notice of Financial Incentive. Under some, but not all, brands, we offer a points-based rewards program to thank our loyal customers. Individuals who opt-in to be members of the rewards program by signing up online are able to earn and accumulate “points” that can be redeemed for benefits within the relevant brand’s reward program when benefits are available, and may otherwise be able to receive discounts as members. To administer the program, we collect contact information and your purchase history along with the information we collect automatically through the website. Participation in a rewards program is voluntary, and you may withdraw from the program by using the “Help” feature on the website and providing the following: (1) your name, (2) the email associated with your loyalty account, and (3) requesting your desire to be removed from the rewards program. Once that information has been provided you will be manually removed from the rewards program. Please note that by withdrawing from a rewards program, you will no longer have access to your rewards account. All points and rewards you have earned until the time of withdrawal will no longer be available. To communicate and provide services to you through the program, we need to use your personal information. Therefore, if you choose to delete your personal information from the program, we can no longer provide you with services through this loyalty program.

We also offer a discount on your first order when you sign up for our email lists. To unlock these savings, we will ask you to provide your email address and zip code. Under California law, this discount and the rewards program might be interpreted as “financial incentive” programs as they involve the collection of personal information. We do not assign a monetary value to the information we collect. Based on our reasonable estimate, the value of your personal information to us is related to the value of the discounted products or services that you obtain when you use the discount code offered upon sign up or of the benefits you obtain through the rewards program. This value is based on the expense related to offering those free or discounted products or services or rewards program benefits. You may withdraw from participating in the email list at any time clicking the unsubscribe link included in each email. Visit our homepage to learn more, including how to join.We also offer a discount on your first order when you sign up for our email lists. To unlock these savings, we will ask you to provide your email address and zip code. Under California law, this discount and the rewards program might be interpreted as “financial incentive” programs as they involve the collection of personal information. We do not assign a monetary value to the information we collect. Based on our reasonable estimate, the value of your personal information to us is related to the value of the discounted products or services that you obtain when you use the discount code offered upon sign up or of the benefits you obtain through the rewards program. This value is based on the expense related to offering those free or discounted products or services or rewards program benefits. You may withdraw from participating in the email list at any time clicking the unsubscribe link included in each email. Visit our homepage to learn more, including how to join.

Notice of Collection. The table below describes the categories of personal information we collect, disclose for a business purpose, “sell” and/or “share” (as those terms are defined by California law). Please note, in addition to the recipients identified below, we may disclose any of the categories of personal information we collect with government entities, as may be needed to comply with law or prevent illegal activity. We do not “sell” your personal information for money. As discussed elsewhere in the Privacy Policy, we use cookies and similar tracking technologies for purposes of targeted advertising. For details regarding how we use personal information, please see the Information We Collect section of the Privacy Policy. For information regarding how long we retain personal information, please refer to the How We Protect and Retain Information section of the Privacy Policy.

A table that describes the categories of personal information we collect, disclose for a business purpose, “sell” and/or “share” (as those terms are defined by California law).
Category of Personal Information Category of Recipients Category of Recipients

Disclosures for a Business Purpose

Sharing for Cross-Context Behavioral Advertising

Identifiers – this may include real name, alias, postal address, unique personal identifier, online identifier, email address, account name, or other similar identifiers.

  • Affiliates or subsidiaries
  • Data analytics providers
  • Internet service providers
  • Other Service Providers
  • Payment processors or financial institutions
  • Professional services organizations, this may include auditors and law firms
  • Advertising networks

Financial Information – this may include bank account number, credit card number, debit card number, and other financial information.

  • Affiliates or subsidiaries
  • Internet service providers
  • Other Service Providers
  • Payment processors or financial institutions
  • Professional services organizations, this may include auditors and law firms

Characteristics of protected classifications – this may include age, sex, race, ethnicity, physical, or mental handicap, etc.

  • Affiliates or subsidiaries
  • Internet service providers
  • Other Service Providers
  • Professional services organizations, this may include auditors and law firms

Commercial information – this may include information about products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

  • Affiliates or subsidiaries
  • Internet service providers
  • Other Service Providers
  • Payment processors or financial institutions
  • Professional services organizations, this may include auditors and law firms
  • Advertising networks

Internet or other electronic network activity information – this may include browsing history, search history, and information regarding an individual’s interaction with an internet website, application, or advertisement.

  • Affiliates or subsidiaries
  • Data analytics providers
  • Internet service providers
  • Other Service Providers
  • Payment processors or financial institutions
  • Professional services organizations, this may include auditors and law firms
  • Advertising networks

Geolocation data

  • Affiliates or subsidiaries
  • Data analytics providers
  • Internet service providers
  • Other Service Providers
  • Professional services organizations, this may include auditors and law firms

Audio, electronic, visual, thermal, olfactory, or similar information

  • Affiliates or subsidiaries
  • Data analytics providers
  • Internet service providers
  • Other Service Providers
  • Payment processors or financial institutions
  • Professional services organizations, this may include auditors and law firms

Professional or employment-related information

  • Affiliates or subsidiaries
  • Data analytics providers
  • Internet service providers
  • Other Service Providers
  • Payment processors or financial institutions
  • Professional services organizations, this may include auditors and law firms

Non-public education information (e.g., transcripts that might be submitted by applicants)

  • Affiliates or subsidiaries
  • Internet service providers
  • Other Service Providers
  • Professional services organizations, this may include auditors and law firms

Inferences drawn from any of the information listed above

  • Affiliates or subsidiaries
  • Other Service Providers
  • Professional services organizations, this may include auditors and law firms

  • California Shine the Light. If you are a California resident and would like more information concerning the categories of personal information (if any) we share with third parties or affiliates for those parties to use for direct marketing, please submit a written request to us using the information in the Contact Information section above.
  • California Sensitive Information Disclosure. We collect the following categories of sensitive personal information (as defined under California law): account number and log-in, financial account information and security code (credit card information provided to our payment processor), and geolocation data This information is collected in order to process transactions, comply with laws, manage our business, or provide you with services. Note that we do not use such information for any purposes that are not identified within the California Privacy Rights Act Section 1798.121.

Effective Date: July 23, 2025

Last Prior Update: May 13, 2024